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About the project

The main goal was to capture the spirit of high-fashion hype videos and apply it to this growing but modest underground brand.  With a fully CGI cast of models and sets, it allowed for a clean aesthetic and simpler iteration.

Ultimately, it was key to tap into the essence of the brand's message and attitude.

Client: Face Concept Stores

Year: 2021-2022

© 2023 by Viceroyal.

Created on Editor X.

Created in a random house

in San Francisco, CA

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